Building a Better B2B Brand

Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.

Beer & Brands

Episode 16

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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Episode 23

Beers & Brands

Speaking Brands and Marketing with a Chief Financial Officer (CFO)

Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.

Cold Take #5

Beers & Brands

Smucker's & The $5.6 Billion Hostess Acquisition

Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.

Cold Take #4

Beers & Brands

Smucker's & Core Weeks

Rian Chandler-Dovis shared her cold take this week on return-to-office policies and a new Gallup report on remote work.

Cold Take #3

Beers & Brands

WeWork & Mutant Brands

Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.

Cold Take #2

Beers & Brands

Airbnb & Maui Wildfires

Kelly O'Keefe shares his "cold" take on a brand's response to wildfires in Maui, Airbnb.

Episode 22

Beers & Brands

Zooming in on Remote Work

Rian Chandler-Dovis joins Kelly and Matt to discuss her podcast, remote work, and a video conferencing platform,