Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.
Beer & Brands
Episode 16
About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.