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News

Feb 22

QSR: Focus Brands rebrands to GoTo Foods

We're proud to have played a part in Focus Brands's rebrand with our partners at Chermayeff & Geismar & Haviv who refreshed their visual identity.

NEWS

Apr 24

Brand Federation Sponsors VCU Brandcenter's Recruiter Session 2024

Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.

NEWS

Mar 14

Teaming Up Podcast: Igniting Innovation with Kelly O'Keefe

Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.

NEWS

Dec 26

On Brand Podcast: Naughty & Nice List for Brands 2023

Matt Williams shares the third annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

NEWS

Dec 5

Beyond Profit Podcast: Defending Values with Convictions

Kelly O'Keefe discussed the importance of defending values with conviction on a recent episode of the Beyond Profit podcast with host, Ken Beaulieu.

NEWS

Aug 16

CNBC: A 117-Year-Old Steel Maker's Transformational Rebrand

Brand Federation led Schnitzer Steel, a 117-year-old steel maker, to a transformational rebrand and future.

NEWS

Jun 6

Sports Business Journal: Rebrand the Washington Commanders

Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.

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LATEST Case Study

From Schnitzer Steel to Radius Recycling: Rebranding for Sustainability

In close partnership with Chermayeff & Geismar & Haviv, Brand Federation led a transformational rebrand for a 117-year-old steel maker.

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Viewpoints

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Viewpoints

Nov 20

How to Bridge the Gap Between CEOs and CMOs

Matt Williams

Matt Williams explains the gap between CEOs and CMOs, and shares three ways how CMOs can bridge the gap.

Viewpoints

May 4

5 Value Drivers for Associations

Rian Chandler-Dovis

Here are the 5 value drivers where the Value Gap Analysis pinpoints where and how your association provides value to members and where it's falling short.

Viewpoints

Jan 17

Brand Marketing for B2B Companies

Brand Federation

An overview on the nuances that exist between the B2C and B2B marketing and how the role of branding in a B2B company often gets confused.

Viewpoints

Dec 7

Marketing in a Recession: 5 Steps to Take Now for Marketers

Matt Williams

Here are five steps marketers and their organizations can take to protect themselves from the severest of recession impacts.

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WEBINAR

Hack Your Way to Sharper Brand Insights

Brand Federation's Erin Bishop and Rian Chandler-Dovis deep dive into the forefront of research innovation that can power brands of all sizes forward.

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Meet the Federation

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Meet the Federation

Jan 29

Federation Recommendation: Podcasts

This month, we compiled podcasts that members of the Federation want more people to know about!

Meet the Federation

Dec 12

Erin Weinland

Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.

Meet the Federation

Nov 7

Andrew Allen

Andrew Allen loves to help brands make a bigger impact amid the complexities and cultural dynamics of the modern world.

Meet the Federation

Sep 21

Kyra Newman

Kyra Newman specializes in persuasive communications, helping brands inspire their most important audiences.

Meet the Federation

Jul 11

Chelsea Glowacki

Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to learn the art and science of brand strategy.

Meet the Federation

Jun 8

Suzy Rohler

Suzy Rohler values collaboration, the excitement of brand strategy activations, home improvement projects, and time with her extended family.

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Beer & Brands

Cold Take #17

Walmart's Manager Academy

Matt Williams gives a high five to Walmart for their program, the Manager Academy, because of something we feel really strongly about at Brand Federation.

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Cold Take #17

Walmart's Manager Academy

Beer & Brands

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Cold Take #20

Beer & Brands

General Electric (GE) & Brand Portfolio Management

Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.