Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.
Kelly O'Keefe and Matt Williams found a through line that connects two branding new stories about two big brands: Starbucks and Apple.
Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.
Kelly O'Keefe and Rian Chandler-Dovis discuss the branding implications for conglomerate, Unilever, after recent news of spinning off Ben & Jerry's.
Matt Williams gives a high five to Walmart for their program, the Manager Academy, because of something we feel really strongly about at Brand Federation.
Matt Williams explores the Wendy's dynamic pricing fiasco and what it meant for CEOs and when the pricing model makes sense.
