Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.
Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.
Rian Chandler-Dovis shared her cold take this week on return-to-office policies and a new Gallup report on remote work.
Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.
Kelly O'Keefe shares his "cold" take on a brand's response to wildfires in Maui, Airbnb.
Kelly and Matt discuss the overlap with values and brand strategy, how to respond when a brand's values are threatened, and how to prepare to defend them.
Ron Carey joins Kelly and Matt to talk about the effective of use content marketing, the impact of AI on content and brand, and Tilt Creative + Production.
Kelly and Matt share their "cold" take on Anheuser-Busch's partnership with Dylan Mulvaney, the reactions it got, and how the brand responded.
Kelly and Matt welcome Erin Bishop this month to discuss why research is essential, how it’s done, and what it means for brands.
Kelly and Matt discuss the concept of lean branding, how startups can start building a brand, and this month's winners and losers.
Dave Muhlenfeld, co-founder of English Major LLC, discusses the creative process and plays a juicy jingle about the jingle that inspired his career.
Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.
Kelly and Matt made their lists and they've checked them twice. They're gonna tell you about the CEOs and brands that have been naughty and nice.
Kelly and Matt chat with Laura Bowser (Managing Director of the Human Capital practice at Fahrenheit Advisors) about brands and culture.
Kelly and Matt meet with Kevin Best (AVP, Marketing at VCU), and chat about marketing the brand of a university, the brand of football, and Richmond.
Kelly and Matt reflect on Brand Federation's first four years, offering valuable insight to both brand and business leaders.
Kelly and Matt go way beyond "knowing your audience" in this insightful discussion about preparing and delivering persuasive presentations.
Brand Federation partner Rian Chandler-Dovis joins Beer & Brands to help brand leaders navigate marketing in a recession and remote work.
Kelly O’Keefe and Matt Williams are at Isley Brewing addressing a thorny marketing question: Should I keep this project in-house or hire outside experts?
Kelly and Matt visit Richmond’s Castleburg Brewery to share practical advice with marketing leaders who face branding skepticism from senior executives.
Kelly O'Keefe and Matt Williams discuss the role of brands beyond commerce, their responsibility, and their influence.
In the wake of investor unrest about Unilever's performance, Kelly and Matt discuss purpose branding and its role in business strategy.
Just in time for the holidays, Kelly O'Keefe and Matt Williams visit The Veil to "unveil" the brands that made their naughty and nice lists in 2021.
Kelly O'Keefe and Matt Williams look at what's ahead for brands in 2022, explore the Great Reprioritization, breakdown political brands, and rip Meta.
Kelly O'Keefe and Matt Williams discuss the Great Resignation (and what brands can do about it!), Southwest Airlines, and spacefaring billionaires.
Kelly O'Keefe and Matt Williams discuss brands' responsibility in the fight against climate change, AOC, and Facebook.