00:00 Intro to Cold Takes
00:16 Return Work Headlines
00:40 Gallup Report on Remote Work
00:53 Remote Work is Actually Working
Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.
Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.
Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.
Kelly O'Keefe shares his "cold" take on a brand's response to wildfires in Maui, Airbnb.
Rian Chandler-Dovis joins Kelly and Matt to discuss her podcast, remote work, and a video conferencing platform,
Kelly and Matt discuss the overlap with values and brand strategy, how to respond when a brand's values are threatened, and how to prepare to defend them.