Matt Williams and Kelly O’Keefe discuss the Harris/Axios reputation poll, which ranks 100 brands by positive and negative reputation. The duo reviews the top 10 brands on this year's list and identify three common drivers of strong reputation: broad presence and familiarity, living by authentic convictions that align with customers’ beliefs, and making category “step changes” through product innovation. They contrast this with the bottom five brands on the list, exploring what makes pushes these brands to the bottom of the list.
