Brand Federation led Schnitzer Steel, a 117-year-old steel maker, to a transformational rebrand and future.
Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.
Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.
Rian Chandler-Dovis connects with industry professionals to explore their lives and discuss how the changing face of work is impacting their careers.
Brand Federation CEO Kelly O’Keefe talks to Newsweek about Bud Light’s and Miller Lite’s markedly different reactions to customer backlash.
Brand Federation's Erin Bishop and Rian Chandler-Dovis deep dive into the forefront of research innovation that can power brands of all sizes forward.
Kyra Newman specializes in persuasive communications, helping brands inspire their most important audiences.
Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to learn the art and science of brand strategy.
Suzy Rohler values collaboration, the excitement of brand strategy activations, home improvement projects, and time with her extended family.
Erin Bishop loves to explore human behaviors and find meaning in the interconnections of culture, family, economics, and more.
After a career of more than three decades in advertising, Earl Cox is a valued advisor to Brand Federation’s leadership, staff, and consulting teams.
Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.
Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.
Rian Chandler-Dovis shared her cold take this week on return-to-office policies and a new Gallup report on remote work.
Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.