Kelly O'Keefe tells The Associated Press that brands will keep it light during Super Bowl LVII ahead of the big game.
The New York Times quotes Kelly O’Keefe in a story about Polestar’s journey from a Volvo sub-brand to an independent manufacturer of electric vehicles.
Matt Williams shares an eyewitness account of the origins of the epic, ongoing battle between the GEICO Gecko and other insurance brand mascots.
Kelly O’Keefe talks about how brands have a responsibility to engage in the fight against climate change - and an enormous business opportunity.
As the nation recovers from pandemic, economic, and other anxieties, O’Keefe predicted a “Ted Lasso Super Bowl” during commercial breaks.
Kelly O’Keefe discusses the role technology, organizational culture, economic opportunity, innovation and accountability play in moving brands forward.
Rian Chandler-Dovis and Paige Cardwell share how building a problem-solving brand can help recruitment and retention for associations.
This is the third in a series of blog posts elaborating on the The Commodity Trap – Six Ways Brands Can Succeed in a Sea of Sameness.
Dr. Brian Brown, Ph.D., shares the nuances that exist between the B2C and B2B marketing and how the role of branding in a B2B company often gets confused.
Here are five steps marketers and their organizations can take to protect themselves from the severest of recession impacts.
After a career of more than three decades in advertising, Earl Cox is a valued advisor to Brand Federation’s leadership, staff, and consulting teams.
Whether she’s completing a client project or a home improvement one, Kate Lane loves to see visions become a reality.
Emily Shane seeks perspectives from all angles to build brands that move people and communities forward.
Pam Orsi gets right to the heart of brand challenges, leads clients to creative, effective, research-backed solutions, and appreciates a good musical.
Christian Munson’s marketing and communications versatility make him a valuable team player for Brand Federation. Just don’t take him too seriously.
Whether inspiring people, teams, and companies to reach their potential, or spending downtime with his growing family, Kelly O’Keefe is an artist.
Kelly and Matt discuss the concept of lean branding, how startups can start building a brand, and this month's winners and losers.
Dave Muhlenfeld, co-founder of English Major LLC, discusses the creative process and plays a juicy jingle about the jingle that inspired his career.
Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.
Kelly and Matt made their lists and they've checked them twice. They're gonna tell you about the CEOs and brands that have been naughty and nice.
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