News

TheRichmond Times-Dispatch connected with Kelly on a snowy RVA day to talk about his story, our work, and Kelly's morning routine (yep, that's there, too)

NEWS

Feb 18

Rian Chandler-Dovis On Mastering Organizational Brand Strategy: Exact Podcast

In today’s competitive market, understanding the essence of your brand is crucial for long-term success.

NEWS

Jan 26

The MikeyG Podcast Experience: 27 Years of Building Iconic Brands and What Most CEO's Don't Tell You.

The Mikey G Podcast isn’t just a show - it’s a space for founders to be seen. In a digital world full of noise, Mikey goes deeper.

NEWS

Nov 26

WRIC ABC 8News, Lift Off: Kelly O'Keefe with Brand Federation

CEO of Brand Federation, Kelly O'Keefe discusses brands and startups with Nate Nottingham.

NEWS

Nov 20

Local Impact Outweighs National Causes When It Comes to Nonprofit Fundraising

Voices for Good, a report commissioned by brand consultancy Brand Federation, surveyed recent donors across the United States.

NEWS

Dec 23

On Brand Podcast: Naughty & Nice List for Brands 2024

Matt Williams shares the fourth annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

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LATEST Case Study

Prosper Global: Naming a Conviction for a Changing World

Mercy Corps engaged Brand Federation to help align its identity with both its evolving mission and the future it sought to create.

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Viewpoints

Jan 13

How Donors Discover and Evaluate New Causes

It’s a new year and that tax calendar clock has reset. How will donors discover and evaluate new causes in 2026? We’ll look into our crystal ball.

Viewpoints

Dec 8

GivingTuesday 2025: Generosity Persists and Grows

This year’s GivingTuesday shattered previous records with $4.0 billion raised, and 38.1 million people participating across the U.S.

Viewpoints

Oct 21

How Colleges and Universities Can Do a Better Job of Branding Themselves

Higher education is in our blood. That's why it pains us to say colleges and universities don't do a great job of branding.

Viewpoints

Nov 20

How to Bridge the Gap Between CEOs and CMOs

Matt Williams

Matt Williams explains the gap between CEOs and CMOs, and shares three ways how CMOs can bridge the gap.

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WEBINAR

Hack Your Way to Sharper Brand Insights

Brand Federation's Erin Bishop and Rian Chandler-Dovis deep dive into the forefront of research innovation that can power brands of all sizes forward.

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In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

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Beer & Brands

Episode 28

Cross-Border Collaboration

Cross-border collaboration isn't just a trending business concept: it reflects a deeper shift in how work gets done.

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Episode 28

Cross-Border Collaboration

Beer & Brands

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Episode 29

Beer & Brands

Is Marketing a Psyop?

Matt Williams and Kelly O'Keefe are joined by Brand Federation senior strategist Andrew Allen (a.k.a. the youth) to break down the Geese psyop controversy.