Emerging technologies and approaches give brand professionals at any level new powers to uncover key trends, understand stakeholder behaviors, and capitalize on deeper connections.
You don’t need big budgets to realize the big benefits of customer and market research. Join Brand Federation’s Erin Bishop and Rian Chandler-Dovis for a can’t-miss review of three research hacks you need to know. They save time, money, and effort, and deliver keen insights that improve decisions, build brands, and accelerate growth.
01:54 1 Embrace Artificial Intelligence
11:35 2️ Dig Into Digital Tools
15:18 3️ Associations + Professional Groups
18:57 Mid-Sized Clients & Insights?
21:43 Best Practices for Structuring Inputs for AI tools
23:33 AI Ethics: The Line of Efficiency & Laziness
25:30 Visual Ethnography Tips
26:39 Consultant vs ChatGPT