Brand Federation led Schnitzer Steel, a 117-year-old steel maker, to a transformational rebrand and future.
Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.
Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.
Rian Chandler-Dovis connects with industry professionals to explore their lives and discuss how the changing face of work is impacting their careers.
Brand Federation CEO Kelly O’Keefe talks to Newsweek about Bud Light’s and Miller Lite’s markedly different reactions to customer backlash.
Brand Federation is extremely proud to work with the Colonial Williamsburg Foundation on telling the historical capital’s story.
Skilled brand strategist and market research leader shows brands the way forward with trailblazing qualitative and quantitative research.
Kelly O'Keefe tells The Associated Press that brands will keep it light during Super Bowl LVII ahead of the big game.
The New York Times quotes Kelly O’Keefe in a story about Polestar’s journey from a Volvo sub-brand to an independent manufacturer of electric vehicles.
Matt Williams shares an eyewitness account of the origins of the epic, ongoing battle between the GEICO Gecko and other insurance brand mascots.
Kelly O’Keefe talks about how brands have a responsibility to engage in the fight against climate change - and an enormous business opportunity.
As the nation recovers from pandemic, economic, and other anxieties, O’Keefe predicted a “Ted Lasso Super Bowl” during commercial breaks.
Kelly O’Keefe discusses the role technology, organizational culture, economic opportunity, innovation and accountability play in moving brands forward.
Forbes features an article by Kelly O’Keefe, who discusses what every CEO should know about M&A-related branding.
Matt Williams provided insight for an article in the New York Times about the surprising surge in superstore sales.
Kelly O’Keefe and Matt Williams joined Roben Farzad to discuss the current COVID-19 crisis, the future of advertising, and the independent economy.
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