Case Studies

Featured Case Study

Children’s Hospital Foundation: Funding a Hospital Just for Kids

The Children’s Hospital Foundation partnered with Brand Federation to design a messaging platform to support their capital campaign.

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Brands we've energized.

Richmond Behavioral Health: Creating a New Parent Brand

Brand Federation clarified Richmond Behavioral Health's brand structure, create a shared mission, and expand its reach and services.

Chesapeake: Brand Architecture for a Growing Portfolio

Brand Federation helped the Chesapeake portfolio continue to expand while staying true to its values and commitment to its customers.

MIT: Building Brand Architecture for a New Era in Education

Brand Federation helped one of the most respected brands in higher education to refine their brand architecture.

Compare.com: Finding The Opportunity In A Crowded Category

Brand Federation helped Compare.com capitalize on a new business opportunity in the crowded category of auto insurance.

Featured Case Study

Virginia's Community Colleges: Branding for Inclusivity

Brand Federation renamed three Community Colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges in VA.

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Virginia's Community Colleges: Branding for Inclusivity

Brand Federation renamed three Community Colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges in VA.

RVA: Galvanizing the Richmond Community

Brand Federation partners Kelly O’Keefe and Matt Williams helped lead the team that developed the RVA campaign.

Corus: Uniting Global Causes

Brand Federation helped Corus develop a merger and acquisition strategy that unified the growing organization into one culture.

Children’s Hospital Foundation: Funding a Hospital Just for Kids

The Children’s Hospital Foundation partnered with Brand Federation to design a messaging platform to support their capital campaign.

Avidus: A Powerful New Investment App

Brand Federation helped a financial advisory firm, Brockenbrough, establish and grow a new product brand: Avidus.