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Case Studies
Featured Case Study
Children’s Hospital Foundation: Funding a Hospital Just for Kids
The Children’s Hospital Foundation partnered with Brand Federation to design a messaging platform to support their capital campaign.
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Brands we've energized.
SIOR: Always Moving Forward
Brand Federation energized the professional society’s brand to reinvigorate member engagement and recruitment.
Case Study
AIA: Facilitating Strategic Planning
Brand Federation worked with the American Institute of Architects (AIA) to finalize a new strategic plan and mission for the organization.
Case Study
Richmond Behavioral Health: Creating a New Parent Brand
Brand Federation clarified Richmond Behavioral Health's brand structure, create a shared mission, and expand its reach and services.
Case Study
Chesapeake: Brand Architecture for a Growing Portfolio
Brand Federation helped the Chesapeake portfolio continue to expand while staying true to its values and commitment to its customers.
Case Study
Featured Case Study
Virginia's Community Colleges: Branding for Inclusivity
Brand Federation renamed three Community Colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges in VA.
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Virginia's Community Colleges: Branding for Inclusivity
Brand Federation renamed three Community Colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges in VA.
Case Study
RVA: Galvanizing the Richmond Community
Brand Federation partners Kelly O’Keefe and Matt Williams helped lead the team that developed the RVA campaign.
Case Study
Corus: Uniting Global Causes
Brand Federation helped Corus develop a merger and acquisition strategy that unified the growing organization into one culture.
Case Study
Children’s Hospital Foundation: Funding a Hospital Just for Kids
The Children’s Hospital Foundation partnered with Brand Federation to design a messaging platform to support their capital campaign.
Case Study
Avidus: A Powerful New Investment App
Brand Federation helped a financial advisory firm, Brockenbrough, establish and grow a new product brand: Avidus.
Case Study
Compare.com: Finding The Opportunity In A Crowded Category
Brand Federation helped Compare.com capitalize on a new business opportunity in the crowded category of auto insurance.
Case Study
MIT: Building Brand Architecture for a New Era in Education
Brand Federation helped one of the most respected brands in higher education to refine their brand architecture.
Case Study
International Automotive Remarketers Alliance: Closing Value Gaps
IARA enlisted Brand Federation to help the association re-energize its role with current members and boost retention and recruitment.
Case Study