In 2020, InUnison decided to undergo a significant rebranding effort to reflect their new strategic position and direction. This presented a significant challenge of repositioning the brand in the market and effectively communicating their new direction to stakeholders. Brand Federation was brought on board to help guide InUnison through the rebranding process and support them in achieving their goals.
To inform the branding decisions, Brand Federation conducted extensive research to understand InUnison's target audience, competitors, and market positioning. Throughout the process, Brand Federation worked closely with InUnison's board and team to ensure that everyone was aligned and on board with the new direction.
To guide the rebranding process, Brand Federation developed a comprehensive brand architecture strategy that included the development of a new parent brand and the organization of InUnison's portfolio under the new brand. The approach focused on preserving the equity of InUnison's legacy brands while aligning them under the parent brand.
Through the rebranding process, Brand Federation was able to reposition InUnison in the market and effectively communicate their new direction to stakeholders. The new brand and architecture strategy have enabled InUnison to continue growing and supporting local businesses.
The partnership with Brand Federation has been a valuable asset for InUnison in their ongoing branding efforts, and they continue to work together to support the success of local businesses.
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