Name Development

New focus for your brand and new energy for your business.

Is your organization’s brand experiencing one of these transformational moments?

  • Mergers and Acquisitions: Your company merged with or acquired with another.
  • Growth/Expansion: Your core product or market has evolved. 
  • Renewed Focus: You've re-positioned your company.

If any of these situations sound familiar, then it might be time for a name change. Although you might want to jump to a new name quickly, a brand’s name is an essential asset that reflects what your company is all about. And a name change takes some real strategic thought.

Informing a new company name with a refocused brand strategy platform will set your organization up for success. Our seasoned team of brand strategists and naming specialists can help uncover what your organization's brand is all about and help you bring your strategy to life with a perfect new name.

Brands We've Re-Named and Re-Energized

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Don't just take our word for it.

Jeff Bescher
Eric Hurtgen

“Go ahead and send me my ‘Brand Federation Fan Club’ certificate - I am certainly not the first member of this crowd, but I am a proud one! Thanks guys, for your wonderful partnership, creativity, and appreciation for our mission and audiences.”

Lauren Zaller Moore
President and CEO, Children's Hospital Foundation

“Go ahead and send me my ‘Brand Federation Fan Club’ certificate - I am certainly not the first member of this crowd, but I am a proud one! Thanks guys, for your wonderful partnership, creativity, and appreciation for our mission and audiences.”

Lauren Zaller Moore
President and CEO, Children's Hospital Foundation
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“Thank you for a warm rollout of our new brand. I believe it was very well received by the whole group. Many remarked to me the thoroughness and thoughtfulness of how all the work is tying together. Well done and thank you for being great partners during this process.”

Austin Brockenbrough IV

CEO, Brockenbrough

“I wanted to express my extreme gratitude for everything that Brand Federation has done to get us to this point. Brand Federation helped us step into our brand identity in ways we never dreamed possible.

We look and sound good - standing with CONFIDENCE.”

Diane Umstead

Executive Director, FirstSpark

“What an extraordinary success! In all my years, I have never seen such a transformational project executed so smoothly, with such grace, and to such universal acclaim.

I truly appreciate all the work, the creativity, and the dedication to excellence that you brought to bear on our rebranding effort. Your impact will be with us forever."

Tamara Lundgren

Chairman, President, and CEO, Radius Recycling

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