Name Development

New focus for your brand and new energy for your business.

Is your organization’s brand experiencing one of these transformational moments?

  • Mergers and Acquisitions: Your company merged with or acquired with another.
  • Growth/Expansion: Your core product or market has evolved. 
  • Renewed Focus: You've re-positioned your company.

If any of these situations sound familiar, then it might be time for a name change. Although you might want to jump to a new name quickly, a brand’s name is an essential asset that reflects what your company is all about. And a name change takes some real strategic thought.

Informing a new company name with a refocused brand strategy platform will set your organization up for success. Our seasoned team of brand strategists and naming specialists can help uncover what your organization's brand is all about and help you bring your strategy to life with a perfect new name.

Brands We've Re-Named and Re-Energized

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"What an extraordinary success! Congratulations!

In all my years, I have never seen such a transformational project executed so smoothly, with such grace, and to such universal acclaim. I truly appreciate all the work, the creativity, and the dedication to excellence that you brought to bear on our rebranding effort. The internal and external feedback that we have already received has been uniformly positive.

Thank you. Your impact will be with us forever."

Tamara Lundgren

Chairman, President and CEO at Radius Recycling

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