On this Labor Day, Kelly O'Keefe reflects on the core convictions that have moved Brand Federation forward since its founding five years ago.
Kelly O'Keefe tells The Associated Press that brands will keep it light during Super Bowl LVII ahead of the big game.
Brand strategists often wrap up final presentations to clients with a brand manifesto, a short, emotional, research-backed story that rallies companies.
At Brand Federation, Labor Day takes on special significance as the day the company was founded in 2018.
The New York Times quotes Kelly O’Keefe in a story about Polestar’s journey from a Volvo sub-brand to an independent manufacturer of electric vehicles.
Keeping CAUSE in mind - Clarity, Adaptability, Unity, Simplicity, and Engagement - can help marketers craft effective brand messaging.
Kelly O’Keefe talks about how brands have a responsibility to engage in the fight against climate change - and an enormous business opportunity.
As the nation recovers from pandemic, economic, and other anxieties, O’Keefe predicted a “Ted Lasso Super Bowl” during commercial breaks.
Kelly O’Keefe discusses the role technology, organizational culture, economic opportunity, innovation and accountability play in moving brands forward.
Kelly O’Keefe and Matt Williams joined Roben Farzad to discuss the current COVID-19 crisis, the future of advertising, and the independent economy.