Energize
your business.

You’re ready to take your organization to the next level. We’re the fuel to get you there.

Let's build your brand
Services

World-class brand and marketing expertise, a disciplined process, inspired strategic thinking, and flawless execution to take your organization higher.

Our Services

Research

Data Analytics
Qualitative Research
Quantitative Consumer Research
Consumer Insights
Competitive Analysis

Strategy

Positioning
Brand Architecture
Messaging Strategy
Mission / Vision / Values
Organizational Culture

Implementation

Launch and Maintenance Support
Fractional Marketing Leadership
Internal Change Management
Oversight of Creative Development
Social and Digital Strategy
SEO / SEM

Our Leadership

Founding Partner
Kelly
O'Keefe
Managing Partner
Matt
Williams
Managing Partner
Rian
Chandler-Dovis
Managing Director
Erin
Bishop

Brands we've energized.

Backed by a network of 250+ brand and marketing specialists.

Meet the Federation
Ashley Devereux
Leah Muhlenfeld
Frazier Armstrong
Rich Lundvall
Rachel Street
Kim Baker
Earl Cox
Mark Speece
Claire Glisson
Customer Stories

Don't just take our word for it.

Jeff Bescher
Eric Hurtgen

“Go ahead and send me my ‘Brand Federation Fan Club’ certificate - I am certainly not the first member of this crowd, but I am a proud one! Thanks guys, for your wonderful partnership, creativity, and appreciation for our mission and audiences.”

Lauren Zaller Moore
President and CEO, Children's Hospital Foundation

“Go ahead and send me my ‘Brand Federation Fan Club’ certificate - I am certainly not the first member of this crowd, but I am a proud one! Thanks guys, for your wonderful partnership, creativity, and appreciation for our mission and audiences.”

Lauren Zaller Moore
President and CEO, Children's Hospital Foundation
Case Studies

News & Viewpoints

Beer
&
Brands
Hoppy Brand Conversations at Richmond’s Best Craft Breweries

Brand Federation and marketing industry leaders Kelly O’Keefe and Matt Williams discuss brands, brand strategy, and tactics. Over beers. Grab a cold one and join them!

Cold Take #21
Howard Schultz's on Starbucks & Apple's iPad Crush! Ad