Energize your business.

Great brands inspire employees, executives, products, services, and customers, helping your business overcome any challenge and achieve any goal.

Let’s build one.

A Different Kind of Brand Consultancy.

Our seasoned leadership is backed by a network of 250+ brand and marketing specialists. So you get the leadership and expertise to solve your toughest marketing challenges.

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Clients We’ve Helped

Leadership

Direct access to recognized experts who have shaped the world’s best brands. Contact us today to begin a journey that will energize - and transform - your business.

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Meet the Federation — Pam Orsi

Pam Orsi gets right to the heart of brand challenges, leads clients forward to creative, effective, research-backed solutions, and appreciates a good musical. Let’s get to know her.

Corus: Uniting Global Causes

Brand Federation helped the organization’s leadership to develop a merger and acquisition strategy to unify the organization into one culture while retaining the decades of equity each organization had built with critical donor populations.

Meet the Federation — Maya Donnelly

Maya Donnelly’s attention to detail, problem-solving skills, and sense of humor help keep the Brand Federation team on track for our clients and each other. Let’s get to know her.

Branding for Inclusivity

Brand Federation successfully renamed three Virginia colleges named for enslavers: John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges.

Meet the Federation — Christian Munson

Christian Munson’s marketing and communications versatility make him a valuable team player for Brand Federation and its clients. Just don’t take him too seriously. Let’s get to know him.

Flashback – “RVA” Galvanizes Richmond Community

Brand Federation partners Kelly O’Keefe and Matt Williams led the team that developed the RVA campaign – a brand strategy and creative platform that revitalized the Richmond region.

Meet the Federation — Kelly O'Keefe

Whether inspiring people, teams, and companies to reach their potential, or spending downtime with his growing family, Kelly O’Keefe is an artist. Let’s get to know him.

Children’s Hospital Foundation: Funding a Hospital Just for Kids

The Children’s Hospital Foundation partnered with Brand Federation to design a messaging platform to support their ambitious Capital Campaign.

Meet the Federation — Paul Atienza

A curiosity about niche online communities focused on digital innovation has helped Paul Atienza develop a set of skills that elevate digital marketing for Brand Federation and its clients. Let’s get to know him.

Matt Williams Joins NPR's Planet Money Podcast - The Gecko Effect

Brand Federation’s Matt Williams joins NPR’s Planet Money podcast to share an eyewitness account of the origins of the epic, ongoing battle between the GEICO Gecko and other insurance brand mascots. Check it out here or wherever you get your podcasts!

Meet the Federation - Matt Williams

Matt Williams, managing director and chief growth officer for Brand Federation, is living his best life: teaching at William & Mary, making music on the weekends, and building brands that make a difference. Let’s get to know him.

Meet the Federation - Leah Muhlenfeld

Leah Muhlenfeld, a senior brand strategist and engagement lead for Brand Federation, brings boundless energy and optimism to her clients, teams, and life. It also explains regular 5 a.m. runs. Let’s get to know her.

Kelly O'Keefe in New York Times

The The New York Times quotes Kelly O'Keefe in a story about Polestar's brand journey, from niche Volvo sub-brand to independent manufacturer of high-performance electric vehicles. Check it out.

Meet the Federation - Claire Glisson

Claire Glisson is an engagement leader for Brand Federation who finds energy in rallying teams, building businesses, pleasure reading, and making a positive impact with her work. Let’s get to know her.

Energizing Brands: Diana McMahon, InUnison

InUnison's Diana McMahon talks about her organization's rebranding and why Brand Federation was the right team for the job.

Meet the Federation - Liz Heinberg

Liz Heinberg, a self-described word nerd, finds her happy place in the research and creativity behind great brand names (when she’s not farming, exercising, or building a company!). Let’s get to know her.

Meet the Federation - Rian Chandler-Dovis

Rian Chandler-Dovis is a Brand Federation partner, an expatriate residing in Cabo San Lucas at the southern tip of Mexico’s Baja Peninsula, and an accomplished brand builder who relies on research-driven insights to shape winning strategies. Vamos a conocerla.

Meet the Federation - Bobby Johnston

Bobby Johnston is a brand strategist at Brand Federation, and one of two colleagues on staff who reside in Mexico. He listens, guides, and inspires brands to be their best. Let’s get to know him.

Meet the Federation - Rich Lundvall

Rich Lundvall is an engagement lead at Brand Federation. His uncanny ability to see around corners inspires collaborations that deliver effective brand strategies, and a sailboat renovation project promises to keep him on the water. Let’s get to know him.

A Guide to Sustainability Branding - Kelly O'Keefe in Forbes

Kelly O’Keefe publishes a guide to sustainability branding in Forbes.

Meet the Federation - Mark Speece

Mark Speece brings decades of naming experience and expertise to Brand Federation, leading clients through a strategic, collaborative process that produces memorable and differentiating names for organizations, products, or services. Let’s get to know him.

Meet the Federation - Frazier Armstrong

Frazier Armstrong’s marketing, journalism, and change management experience helps Brand Federation clients zero in on effective brand strategies while her budding poetry hobby enlivens routine commonalities. Let’s get to know her.

Associated Press Interviews Kelly O'Keefe about Super Bowl Advertising

Brand Federation's Super Bowl Rewind

A look back at our favorite Super Bowl ads.

Meet the Federation - Amy Hollister

Meet Amy Hollister, an engagement lead at Brand Federation who understands the power of brands, how to uncover it, and how to harness it. No yoke. Yes, we intended that pun. Get to know her and see why.

Brass Beds of Virginia - Resetting the Brand for Future Growth

Brass Beds of Virginia worked with Brand Federation to reposition for a new generation of consumers and business opportunities.

The 2021 Naughty and Nice Lists for Brands

Brand Federation’s Kelly O’Keefe and Matt Williams unveil their 2021 naughty and nice lists for brands.

Meet the Federation - Rachel Street

Rachel Street keeps the Brand Federation team on task and client projects moving forward. When not making invaluable contributions to brand development, you’ll find Rachel flying somewhere new, sharpening her culinary skills, or fostering rescue animals. Let’s get to know her.

Meet the Federation - Dr. Brian Brown

Meet Dr. Brian Brown, a business professor at Virginia Commonwealth University and a Brand Federation consultant whose work is creating more inclusive environments at three Virginia community colleges.

Meet the Federation - Kim Baker

“Go ahead and send me my ‘Brand Federation Fan Club’ certificate – I am certainly not the first member of this crowd, but I am a proud one! Thanks guys, for your wonderful partnership, creativity, and appreciation for our mission and audiences.”

— Lauren Zaller Moore, President and CEO, Children’s Hospital Foundation

Energize your business.

Great brands inspire employees, executives, products, services, and customers, helping your business overcome any challenge and achieve any goal.

Let’s build one.

Clients We’ve Helped

Leadership

Direct access to recognized experts who have shaped the world’s best brands. Contact us today to begin a journey that will energize - and transform - your business.

Our News

Clients Say

Connect

Energize:

Energize your business.

Great brands inspire employees, executives, products, services, and customers, helping your business overcome any challenge and achieve any goal.

Let’s build one.

Clients We’ve Helped

Leadership

Direct access to recognized experts who have shaped the world’s best brands. Contact us today to begin a journey that will energize - and transform - your business.

Our News

Clients Say