Suzy Rohler

What is your role at Brand Federation?

I’m the senior director of engagement strategy.
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What work are you doing now, and what about it inspires you?

Quite literally, the client teams are the best part of all of the projects I'm working on now. Whether for a mission- driven organization, consumer products company, or institution of higher education, the teams we have the opportunity to work with are so very knowledgeable, passionate, and really push us to do incredible work.
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What superpower do you bring your clients and colleagues?

I believe in the strength of collaboration and the power innate in every person to uncover solutions to any challenge. My superpower is homing in on those opportunities and helping people and organizations recognize, embrace, and use their superpowers for good.
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Why did you join the Brand Federation team?

I have mad respect for the leadership and team at the Brand Federation. Having worked in marketing and communications for nearly 25 years, the people of Brand Federation are the ones I’ve admired and followed throughout my career. I’m honored to work with such a smart, witty, and nice group of folks. The business model is so wonderfully innovative and allows me the flexibility to work with a variety of clients.

Have you watched a series lately that you’d recommend?

Obviously, I look forward to every episode of Beer & Brands. Two of my very favorite podcasts right now are Good Hang with Amy Pohler (shout out to my inner Leslie Knope!), and All There is with Anderson Cooper. I recently restarted watching Grey's Anatomy from the very beginning for fun!

What gets your energy and time outside of work?

My immediate and extended families are a vital part of my life. My daughter and husband are two of my most favorite people and I love spending time with them and generally goofing around. I'm a big concert-goer, love gardening and tackling home improvement projects I have no business doing (I’m no Bob Vila, but I try!).