Federation Recommendation: Books

In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

Federation Recommendation: Books

The Federation Recommendation is a monthly round-up across Brand Federation on various topics.

This month, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

Building a Story Brand

(Recommended by Leah Muhlenfeld)

In Building a Story Brand, Donald Miller simplifies the storytelling framework for brands. This methodology can help clients of all sizes really understand that the purpose of brands leveraging storytelling is not about making the brand shine. The purpose is about connecting to the pain of the target audience and being their guide, so the person you’re trying to help with a product or service can be the hero of their own life.

Fans Have More Friends

(Recommended by Erin Weinland)

In Fans Have More Friends, sports fans, dads, and data analysts, David Sikorjak and Ben Valenta, talk about fandom in how it can not only increase our sense of belonging but also serve as a powerful antidote to loneliness in increasing deep social connection.

Hidden Potential: The Science of Achieving Greater Things

(Recommended by Kyra Newman)

With compelling stories and insightful research, Adam Grant helps to uncover the untapped abilities that’s critical within each of us and to show how to unleash our hidden potential.

Let My People Go Surfing

(Recommended by Paul Atienza)

Let My People Go Surfing is Patagonia’s employee handbook by its founder Yvon Chouinard where he shares his story, how the business got its start with rock climbing gear, and what made the company’s culture so unique. 


(Recommended by Matt Williams)

Author, Ray Dalio, is a billionaire hedge fund manager who shares, in Principles, a very interesting, simple, insightful way of thinking that applies to anyone interested in business no matter what business they’re in.

Ramping Your Brand

(Recommended by Kim Baker)

In Ramping Your Brand, James Richardson draws from his extensive experience as an advisor to successful Consumer Packaged Goods (CPG) brands. He provides a pragmatic framework, the lens necessary to think through one’s strategy, and the key levers that need to be considered.

The Choice Factory

(Recommended by Andrew Allen)

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. 

The First Rule of Mastery

(Recommended by Josh Carlton)

In The First Rule of Mastery, high-performance psychologist, Michael Gervais, reveals the mental skills and practices to overcome FOPO (fear of people’s opinions) – the same skills he’s taught to the top performers in the world including sports MVPs, world-renowned artists and musicians, and Fortune 50 leaders and teams.

The Infinite Game

(Recommended by Paul Atienza)

The Infinite Game by Simon Sinek applies ideas from James P. Carse's similarly titled book, Finite and Infinite Games, but in business and leadership. Sinek argues that business leaders should stop thinking about who wins or who is the best and start thinking about how to build and sustain strong and healthy organizations.

The Perfection Trap: Embracing the Power of Good Enough

(Recommended by Kyra Newman)

Thomas Curran, a social psychologist, dives into perfectionism and how it can hold you back from real achievement and points the way out of the dilemma. In this industry, we all are perfectionists, but that quest for perfection can paralyze us - especially with client work. Instead, we must learn to focus on what matters most.

Think Again

(Recommended by Earl Cox)

Organizational psychologist, Adam Grant, examines the critical art of rethinking: learning to question your opinions and open other people’s minds, which can position you for excellence at work and wisdom in life.

Who Not How

(Recommended by Leah Muhlenfeld)

Between calendars and life logistics, it really is about who not how! Entrepreneurs and business leaders often ask the wrong questions and try to do everything themselves. They ask “How can we do this?” instead of “Who can help us to achieve this?” In this book, Dan Sullivan and Benjamin Hardy explain how to work with the right people to expand your vision, resources and personal growth for dramatically better results. 

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