Andrew Allen loves to help brands make a bigger impact amid the complexities and cultural dynamics of the modern world. Focused commitment, a sense of humor, and unyielding devotion to the English Premier League’s perennial contenders, Arsenal FC, power him forward. Let's get to know him.
Brand Strategist & Researcher
One of my favorite projects involves a legacy NGO, working on a project to rename and reposition them as they move into the future. I love that a brand like this is willing to take a big risk, assess their current place in culture and work to understand how it can be improved.
I commit myself completely to projects, but I also do my best to approach them with at least somewhat of a sense of humor. It makes me a better worker!
When he was my professor at the Brandcenter, Kelly always knew the best way to approach a problem, what was worth focusing on and what was worth avoiding - I’m really looking forward to working with him again. Along with that, Brand Federation has a roster full of highly skilled employees and consultants that I am excited to work with and learn from.
Killers of the Flower Moon - I read the book last year and had been looking forward to the film since then. It’s a harrowing story, I can’t believe it hadn’t been more widely told before now. The film version is incredible; Scorsese is still somehow making the best work of his career.
Arsenal FC - My favorite soccer team that I spend a little too much time obsessing over.
Chocolate Labs - I have one at home and have grown up with them for most of my life. I may have been one in another life…