Andrew Allen

Andrew Allen loves to help brands make a bigger impact amid the complexities and cultural dynamics of the modern world.

Andrew Allen | Strategist

Andrew Allen loves to help brands make a bigger impact amid the complexities and cultural dynamics of the modern world. Focused commitment, a sense of humor, and unyielding devotion to the English Premier League’s perennial contenders, Arsenal FC, power him forward. Let's get to know him.

What is your role at Brand Federation?

Brand Strategist & Researcher

What work are you doing now and what about it inspires you?

One of my favorite projects involves a legacy NGO, working on a project to rename and reposition them as they move into the future. I love that a brand like this is willing to take a big risk, assess their current place in culture and work to understand how it can be improved.

What superpower do you bring your clients and colleagues?

I commit myself completely to projects, but I also do my best to approach them with at least somewhat of a sense of humor. It makes me a better worker!

Why did you join the Brand Federation team?

When he was my professor at the Brandcenter, Kelly always knew the best way to approach a problem, what was worth focusing on and what was worth avoiding - I’m really looking forward to working with him again. Along with that, Brand Federation has a roster full of highly skilled employees and consultants that I am excited to work with and learn from.

Have you read a book (or seen a movie, or listened to a podcast) lately that you’d recommend?

Killers of the Flower Moon - I read the book last year and had been looking forward to the film since then. It’s a harrowing story, I can’t believe it hadn’t been more widely told before now. The film version is incredible; Scorsese is still somehow making the best work of his career.

What gets your energy and time outside of work?

Arsenal FC - My favorite soccer team that I spend a little too much time obsessing over.

Chocolate Labs - I have one at home and have grown up with them for most of my life. I may have been one in another life…

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Brand Federation is recruiting experienced, independent branding and marketing consultants who are united by a belief that we can help build brands and organizations that are more relevant, powerful and responsible.