In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!
Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.
Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.
We're proud to have played a part in Focus Brands's rebrand with our partners at Chermayeff & Geismar & Haviv who refreshed their visual identity.
This month, we compiled podcasts that members of the Federation want more people to know about!
Matt Williams shares the third annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.
Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.
Kelly O'Keefe discussed the importance of defending values with conviction on a recent episode of the Beyond Profit podcast with host, Ken Beaulieu.
Andrew Allen loves to help brands make a bigger impact amid the complexities and cultural dynamics of the modern world.
Kyra Newman specializes in persuasive communications, helping brands inspire their most important audiences.
Brand Federation led Schnitzer Steel, a 117-year-old steel maker, to a transformational rebrand and future.
Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to learn the art and science of brand strategy.
Suzy Rohler values collaboration, the excitement of brand strategy activations, home improvement projects, and time with her extended family.
Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.
Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.
Rian Chandler-Dovis connects with industry professionals to explore their lives and discuss how the changing face of work is impacting their careers.
Brand Federation CEO Kelly O’Keefe talks to Newsweek about Bud Light’s and Miller Lite’s markedly different reactions to customer backlash.
Brand Federation is extremely proud to work with the Colonial Williamsburg Foundation on telling the historical capital’s story.
Manhattan location signals steady growth, facilitates client service, and accelerates new business efforts.
Erin Bishop loves to explore human behaviors and find meaning in the interconnections of culture, family, economics, and more.
After a career of more than three decades in advertising, Earl Cox is a valued advisor to Brand Federation’s leadership, staff, and consulting teams.
Skilled brand strategist and market research leader shows brands the way forward with trailblazing qualitative and quantitative research.
Whether she’s completing a client project or a home improvement one, Kate Lane loves to see visions become a reality.
An overview on the nuances that exist between the B2C and B2B marketing and how the role of branding in a B2B company often gets confused.
Emily Shane seeks perspectives from all angles to build brands that move people and communities forward.
Pam Orsi gets right to the heart of brand challenges, leads clients to creative, effective, research-backed solutions, and appreciates a good musical.
Christian Munson’s marketing and communications versatility make him a valuable team player for Brand Federation. Just don’t take him too seriously.
Whether inspiring people, teams, and companies to reach their potential, or spending downtime with his growing family, Kelly O’Keefe is an artist.
Curiosity about niche online communities focused on digital innovation has helped Paul Atienza develop a set of skills that elevate digital marketing.
Brand Federation partner Matt Williams is living his best life: teaching at William & Mary, making music, and building brands that make a difference.
Leah Muhlenfeld, a senior brand strategist and engagement lead for Brand Federation, brings boundless energy and optimism to her clients, teams, and life.
Claire Glisson, an expat in Amsterdam, is a strategic lead who finds energy in rallying teams, building businesses, and pleasure reading.
Liz Heinberg finds her happy place in the research and creativity behind great brand names (when she’s not farming, exercising, or building a company!).
Rian Chandler-Dovis is a Brand Federation partner, an immigrant in Cabo San Lucas, Mexico, and an accomplished brand builder who shapes winning strategies.
Bobby Johnston is a brand strategist at Brand Federation residing in Mexico. He listens, guides, and inspires brands to be their best.
Rich Lundvall's uncanny ability to see around corners inspires collaborations, and a sailboat renovation project promises to keep him on the water.
Mark Speece brings decades of naming experience and expertise to Brand Federation, producing memorable and differentiating names.
Frazier Armstrong’s marketing, journalism, and change management experience helps Brand Federation clients zero in on effective brand strategies.
Meet Amy Hollister, an engagement lead and native Californian. She understands the power of brands, how to uncover it, and how to harness it.
Rachel Street keeps the team on task and client projects moving forward. You can also find her flying somewhere new or fostering rescue animals.
Brand Federation renamed three Virginia community colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges.
For Ashley Devereux, a new mom and fan of drag queen performances, the highest rewards of strategy come when the work makes a positive community impact.
Kim Baker, an engagement lead for Brand Federation, shares what she loves about the work and why entrepreneurship has made her a better brand strategist.
Forbes features an article by Kelly O’Keefe, who discusses what every CEO should know about M&A-related branding.
.png)
.png)
.png)
.png)
.jpg)
