Bobby Johnston

Bobby Johnston is a brand strategist at Brand Federation residing in Mexico. He listens, guides, and inspires brands to be their best.

Bobby Johnston

What is your role at Brand Federation?

I am a brand strategist.

What work are you doing now and what about it inspires you?

Helping businesses bring out their best inspires me. There are so many businesses across this country doing amazing things and full of awesome people.

What superpower do you bring your clients and colleagues?

Being a good listener.

Why did you join the Brand Federation team?

The people — everyone is smart and hard-working. It baffles me a little, that given our remote set-up we act more as a team than some of my in-office positions. I think this is a result of their business model, which also is why I joined. It brings out the best in the team, the clients and the work.

What are you watching today that you’d recommend?

The Comeback
— one of my all-time favorite shows. I am rewatching it for comic relief during these tense geopolitical times. It is well-written and a play on reality vs. perception. It’s especially relevant today given how many people are obsessed with the way they are portrayed on social media. The main character is on a reality show, but struggles to maintain her projected image in real life, away from the set. Catch me dropping some Valerie quotes.

What gets your energy and time outside of work?

The mountains — I grew up in Appalachia hiking and skiing, but lived near ocean most my adult life. Finally, I moved back to the mountains and am loving it.

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Brand Federation is recruiting experienced, independent branding and marketing consultants who are united by a belief that we can help build brands and organizations that are more relevant, powerful and responsible.