Kyra Newman

Kyra Newman specializes in persuasive communications, helping brands inspire their most important audiences. Her love of books may not surprise you, but her truffle-hunting show dog might. Let’s get to know her.

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What is your role at Brand Federation?

I’m a communicator. I tell stories that influence people to take specific actions – buy a product, use a service, or maybe even sign up for health benefits. My writing is about persuading.

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What work are you doing now, and what about it inspires you?

I just came off an assignment with Radius Recycling, which was a rebrand of a one-time steel manufacturer. I loved digging into the research and repositioning Radius as a leading metals recycling company that is creating innovative products for today’s economy and creating a cleaner tomorrow. Because the CEO leads with passion and conviction, that made it easy to tell this story in ways that resonate with many different audiences and stakeholders.

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What superpower do you bring your clients and colleagues?

I see the big picture. You need that broad understanding and an eye on the destination before you can decide the path that will get you there. Once I have that map created in my mind, I can easily determine what steps I need to take to support our team at every stage.

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Why did you join the Brand Federation team?

This team is overflowing with incredible talent and visionaries working for compelling brands. I’m honored Brand Federation leaders saw an opportunity to bring in my skills and experience to support its projects. As I’d expected, I learn something new with each colleague and project – and that’s a wonderful experience that I hope everyone can find in their work.

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Have you read a book (or seen a movie, or listened to a podcast) lately that you’d recommend?

Since the first of the year, I’ve read 56 library books across genres, and I can’t begin to say how many more I’ve read from the stacks in my office and bedroom. Recommending only one title is difficult because we all have such personal tastes. Maybe I’m cheating in my response, but I’m going to recommend an in-person or digital visit to your local library. Find an aisle you haven’t walked before or an author you haven’t read, and borrow something different. Or rekindle an old friendship by checking out a favorite book you read growing up. 

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What gets your energy and time outside of work?

Apparently, I needed something else to occupy my time now that our kids are in graduate and undergraduate studies. Our breeder has convinced us that our dog has some promise, so I’m accompanying Lucia (a Lagotto Romagnolo, or Italian water dog) a bit on the show circuit. The breed also is known for its scent work in hunting truffles, so our trip to Italy earlier this year included spending time on a farm to join her far-distant cousins in action. Because I love to cook, my friends said this breed was an obvious choice, and Lucia is the third Lagotto we’ve welcomed into our home.

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