Pam Orsi

Pam Orsi gets right to the heart of brand challenges, leads clients to creative, effective, research-backed solutions, and appreciates a good musical.

Pam Orsi

What is your role at Brand Federation?

I am a Strategic Engagement Lead.

What work are you doing now and what about it inspires you?

I am working with a client in a new and growing industry. It’s fascinating to dive in and learn so much so quickly. The engagement has a heavy research focus, and that’s always been a passion of mine. I believe our customers/consumers always have something unique to tell us and can help reduce our own natural biases.

What superpower do you bring your clients and colleagues?

My superpower is seeing through the clutter of an issue and laying out options for a path forward. I hone in on the crux of a matter and direct focus to help streamline the work.

Why did you join the Brand Federation team?

I have worked in the advertising and marketing world in Richmond for a long time and have a great deal of respect for Brand Federation’s leadership. I am excited to work more closely with them. I also love the diversity of the projects and the flexibility in my schedule.

Have you seen a movie or show lately that you’d recommend?

My family recently saw Wicked. I was incredibly impressed by the set, acting, and of course, the music. I recommend it highly to anyone who has a chance to see it!

What gets your energy and time outside of work?

My three boys and my husband get most of my energy outside work. We have one in college and two in high school, so it’s a busy time, but it’s fun. We don’t have much time left with them in the house, so we’re trying to enjoy it. I also love to walk, read and cook.

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Brand Federation is recruiting experienced, independent branding and marketing consultants who are united by a belief that we can help build brands and organizations that are more relevant, powerful and responsible.