Sports Business Journal: Rebrand the Washington Commanders

Dec 23

On Brand Podcast: Naughty & Nice List for Brands 2024

Matt Williams shares the fourth annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

Nov 15

Brand Federation at VCU Brandcenter's Friday Forum

Managing Partners, Kelly O'Keefe and Rian Chandler-Dovis, gave a presentation to the graduate students at the VCU Brandcenter on "Diagramming Your Future."

Sep 16

Earl Cox: Provocateur, Champion, and Friend

With the passing of Earl Cox, the marketing business lost a pioneer, and everyone at Brand Federation lost much more.

Jul 24

Business Insider: 'Emotional blackmail': How Duolingo manipulates its 31 million users

Matt Williams makes a case for brand personalities with Duolingo's owl and Geico's gecko.

Jun 27

Matt Williams Delivers Keynote at InUnison's InnovateLocal

Matt Williams delivered the keynote presentation in the second edition of InUnison's InnovateLocal, an immersive day of creativity and inspiration!

Apr 24

Brand Federation Sponsors VCU Brandcenter's Recruiter Session 2024

Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.

Mar 14

Teaming Up Podcast: Igniting Innovation with Kelly O'Keefe

Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.

Feb 22

QSR: Focus Brands rebrands to GoTo Foods

We're proud to have played a part in Focus Brands's rebrand with our partners at Chermayeff & Geismar & Haviv who refreshed their visual identity.

Dec 26

On Brand Podcast: Naughty & Nice List for Brands 2023

Matt Williams shares the third annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

Read More Viewpoints

Oct 22

The New CEO Effect

Matt Williams and Rian Chandler-Dovis explore the latest trend in the C-suite and discuss branding implications for incoming CEOs and marketing leaders.

Nov 20

How to Bridge the Gap Between CEOs and CMOs

Matt Williams explains the gap between CEOs and CMOs, and shares three ways how CMOs can bridge the gap.

Jun 15

Brand Federation’s Research Toolbox

Some research tools we use to develop brand strategies that connect with internal and external audiences, guide organizations forward, and motivate action.

May 4

5 Value Drivers for Associations

Here are the 5 value drivers where the Value Gap Analysis pinpoints where and how your association provides value to members and where it's falling short.

Mar 23

How to Build a Problem-Solving Brand for Associations

Rian Chandler-Dovis and Paige Cardwell share how building a problem-solving brand can help recruitment and retention for associations.

Jan 17

Get There First With Human Truths

This is the third in a series of blog posts elaborating on the The Commodity Trap – Six Ways Brands Can Succeed in a Sea of Sameness.

Jan 17

Brand Marketing for B2B Companies

An overview on the nuances that exist between the B2C and B2B marketing and how the role of branding in a B2B company often gets confused.

Dec 7

Marketing in a Recession: 5 Steps to Take Now for Marketers

Here are five steps marketers and their organizations can take to protect themselves from the severest of recession impacts.

Nov 16

Brand Federation’s Remote Work Toolkit

Here are the essential tools that make the remote work by Brand Federation's team of marketing leaders and network of independent specialists possible.

Meet More of the Federation

Nov 1

Nanda Golden

Powered by good conversation and his family life in West Philadelphia, Nanda supports organizations making a global impact as a brand strategy consultant.

Sep 9

Chelsea Glowacki

Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to the art and science of brand strategy.

May 31

Federation Recommendation: Digital Tools

In this May 2024 edition, we compiled digital tools that members of the Federation can't work without!

Apr 30

Federation Recommendation: Books

In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

Jan 29

Federation Recommendation: Podcasts

This month, we compiled podcasts that members of the Federation want more people to know about!

Dec 12

Erin Weinland

Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.