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Sports Business Journal: Rebrand the Washington Commanders

Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.

Jun 6, 2023
Brand Federation

Brand Federation

Brand Consultancy

Brand Federation is a team of nationally recognized brand strategists who deliver intelligent, comprehensive, and targeted brand and marketing strategies that energize organizations and their people, products, and customers.

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Meet the Federation
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Kyra Newman

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Brand Federation Celebrates 5 Years in Business

On this Labor Day, Kelly O'Keefe reflects on the core convictions that have moved Brand Federation forward since its founding five years ago.

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Aug 16
CNBC: A 117-Year-Old Steel Maker's Transformational Rebrand

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Chelsea Glowacki

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Viewpoints
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Brand Federation’s Research Toolbox

Some research tools we use to develop brand strategies that connect with internal and external audiences, guide organizations forward, and motivate action.

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Meet the Federation
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Suzy Rohler

Suzy Rohler values collaboration, the excitement of brand strategy activations, home improvement projects, and time with her extended family.

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May 25
Newsweek: Target Pulling Pride Items 'Looks Like a Retreat'

Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.

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May 22
The Huddle: Podcast on Workplace Evolution and the Lives it Benefits

Rian Chandler-Dovis connects with industry professionals to explore their lives and discuss how the changing face of work is impacting their careers.

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May 18
Newsweek: Miller Lite's response to backlash versus Bud Light's

Brand Federation CEO Kelly O’Keefe talks to Newsweek about Bud Light’s and Miller Lite’s markedly different reactions to customer backlash.

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