Richmond Times-Dispatch: Kelly O&#x27;Keefe is telling the story of America to a divided audience

Feb 18

Rian Chandler-Dovis On Mastering Organizational Brand Strategy: Exact Podcast

In today’s competitive market, understanding the essence of your brand is crucial for long-term success.

Jan 26

The MikeyG Podcast Experience: 27 Years of Building Iconic Brands and What Most CEO's Don't Tell You.

The Mikey G Podcast isn’t just a show - it’s a space for founders to be seen. In a digital world full of noise, Mikey goes deeper.

Nov 26

WRIC ABC 8News, Lift Off: Kelly O'Keefe with Brand Federation

CEO of Brand Federation, Kelly O'Keefe discusses brands and startups with Nate Nottingham.

Nov 20

Local Impact Outweighs National Causes When It Comes to Nonprofit Fundraising

Voices for Good, a report commissioned by brand consultancy Brand Federation, surveyed recent donors across the United States.

Aug 22

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Knowing your culture and your customer is the first rule of brand transitions, and Cracker Barrel's logo change has been anything but four stars.

Dec 23

On Brand Podcast: Naughty & Nice List for Brands 2024

Matt Williams shares the fourth annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

Nov 15

Brand Federation at VCU Brandcenter's Friday Forum

Managing Partners, Kelly O'Keefe and Rian Chandler-Dovis, gave a presentation to the graduate students at the VCU Brandcenter on "Diagramming Your Future."

Sep 16

Earl Cox: Provocateur, Champion, and Friend

With the passing of Earl Cox, the marketing business lost a pioneer, and everyone at Brand Federation lost much more.

Jul 24

Business Insider: 'Emotional blackmail': How Duolingo manipulates its 31 million users

Matt Williams makes a case for brand personalities with Duolingo's owl and Geico's gecko.

Read More Viewpoints

Feb 26

When Nonprofit Donors Back Innovation—And When They Don't

How willing are donors to take risks on innovative approaches versus proven, traditional ones—and what signals readiness for each?

Feb 23

‘Gateway Giving:’ The Importance of Non-Monetary Giving

How do volunteering, advocacy, or other non-monetary actions lead people toward deeper financial giving over time? It opens the door to future giving.

Feb 18

Ring pulls a Cracker Barrel

Remember the lost dog ad? Well, it scuttled the partnership (and flushed millions of dollars in investment), in the face of customer privacy backlash.

Feb 2

How Donor Fatigue is Affecting Nonprofit Giving

How does donor fatigue or apathy emerge—and what re-energizes confidence that giving matters?

Jan 15

What Turns Donors into Public Advocates

It’s advocacy season in Virginia. Our Voices for Good Report gave us some insights into how you can turn donors into public advocates.

Jan 13

How Donors Discover and Evaluate New Causes

It’s a new year and that tax calendar clock has reset. How will donors discover and evaluate new causes in 2026? We’ll look into our crystal ball.

Dec 17

How Political Beliefs Shape Giving

How do political beliefs and affiliations shape confidence in nonprofits and willingness to engage in philanthropy?

Dec 16

How Religion Shapes Donor Behavior

Religious identity shapes how donors define trust and interpret moral calling, but not whether they give.

Dec 10

Building Connections Between Donors and Your Organization’s Impact

Nonprofits can’t just ask for donations. Nonprofits must build a strong connection between donor and impact. We’ll show you how.

Meet More of the Federation

Mar 5

Suzy Rohler

Suzy Rohler values collaboration, the excitement of brand strategy activations, home improvement projects, and time with her extended family.

Oct 7

Asheley Jewett

An energetic engagement lead, Asheley brings over two decades of brand strategy and executive communication experience to the table.

Nov 1

Nanda Golden

Powered by good conversation and his family life in West Philadelphia, Nanda supports organizations making a global impact as a brand strategy consultant.

Sep 9

Chelsea Glowacki

Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to the art and science of brand strategy.

May 31

Federation Recommendation: Digital Tools

In this May 2024 edition, we compiled digital tools that members of the Federation can't work without!

Apr 30

Federation Recommendation: Books

In this April 2024 edition, we compiled books related to business, marketing, and branding that members of the Federation want more people to know about!

Jan 29

Federation Recommendation: Podcasts

This month, we compiled podcasts that members of the Federation want more people to know about!

Dec 12

Erin Weinland

Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.