Newsweek: Miller Lite&#x27;s response to backlash versus Bud Light&#x27;s

Apr 24

Brand Federation Sponsors VCU Brandcenter's Recruiter Session 2024

Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.

Mar 14

Teaming Up Podcast: Igniting Innovation with Kelly O'Keefe

Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.

Feb 22

QSR: Focus Brands rebrands to GoTo Foods

We're proud to have played a part in Focus Brands's rebrand with our partners at Chermayeff & Geismar & Haviv who refreshed their visual identity.

Dec 26

On Brand Podcast: Naughty & Nice List for Brands 2023

Matt Williams shares the third annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

Dec 5

Beyond Profit Podcast: Defending Values with Convictions

Kelly O'Keefe discussed the importance of defending values with conviction on a recent episode of the Beyond Profit podcast with host, Ken Beaulieu.

Sep 4

Brand Federation Celebrates 5 Years in Business

Kelly O'Keefe reflects on the core convictions that have moved Brand Federation forward since its founding five years ago.

Aug 16

CNBC: A 117-Year-Old Steel Maker's Transformational Rebrand

Brand Federation led Schnitzer Steel, a 117-year-old steel maker, to a transformational rebrand and future.

Jun 6

Sports Business Journal: Rebrand the Washington Commanders

Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.

May 25

Newsweek: Target Pulling Pride Items 'Looks Like a Retreat'

Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.

Read More Viewpoints

Nov 20

How to Bridge the Gap Between CEOs and CMOs

Matt Williams explains the gap between CEOs and CMOs, and shares three ways how CMOs can bridge the gap.

Jun 15

Brand Federation’s Research Toolbox

Some research tools we use to develop brand strategies that connect with internal and external audiences, guide organizations forward, and motivate action.

May 4

5 Value Drivers for Associations

Here are the 5 value drivers where the Value Gap Analysis pinpoints where and how your association provides value to members and where it's falling short.

Mar 23

How to Build a Problem-Solving Brand for Associations

Rian Chandler-Dovis and Paige Cardwell share how building a problem-solving brand can help recruitment and retention for associations.

Jan 17

Brand Marketing for B2B Companies

An overview on the nuances that exist between the B2C and B2B marketing and how the role of branding in a B2B company often gets confused.

Jan 17

Get There First With Human Truths

This is the third in a series of blog posts elaborating on the The Commodity Trap – Six Ways Brands Can Succeed in a Sea of Sameness.

Dec 7

Marketing in a Recession: 5 Steps to Take Now for Marketers

Here are five steps marketers and their organizations can take to protect themselves from the severest of recession impacts.

Nov 16

Brand Federation’s Remote Work Toolkit

Here are the essential tools that make the remote work by Brand Federation's team of marketing leaders and network of independent specialists possible.

Nov 2

4 Traits of Powerful Brand Manifestos

Brand strategists often wrap up final presentations to clients with a brand manifesto, a short, emotional, research-backed story that rallies companies.

Meet More of the Federation

Jan 29

Federation Recommendation: Podcasts

This month, we compiled podcasts that members of the Federation want more people to know about!

Dec 12

Erin Weinland

Erin Weinland brings decades of research and insights expertise to projects, turning complex data into compelling stories instead of just reporting data.

Nov 7

Andrew Allen

Andrew Allen loves to help brands make a bigger impact amid the complexities and cultural dynamics of the modern world.

Sep 21

Kyra Newman

Kyra Newman specializes in persuasive communications, helping brands inspire their most important audiences.

Jul 11

Chelsea Glowacki

Chelsea brings Brand Federation and its clients creativity, inquisitiveness, and an inspiring enthusiasm to learn the art and science of brand strategy.