Newsweek: Target Pulling Pride Items 'Looks Like a Retreat'

Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.

Brand Federation

Brand Federation

Brand Consultancy

Brand Federation is a team of nationally recognized brand strategists who deliver intelligent, comprehensive, and targeted brand and marketing strategies that energize organizations and their people, products, and customers.

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Newsweek: Miller Lite's response to backlash versus Bud Light's

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