For 30 years, Virginia-based Commonwealth Commercial Partners has built a sterling reputation in the commercial real estate market. In an industry with plenty of national brands, it has become known for its personalized approach and client care.
Yet, there was a disconnect.
While clients were typically pleased, many were unaware of the depth of the firm's related services. Additionally, many saw the firm as a nice, local Virginia firm when, in fact, it had more than 200 employees and a footprint spanning 15 states.
As it approached its 30th anniversary, Commonwealth Commercial Partners sought out Brand Federation to bring clarity to its brand and consistency to its story.
We set out to identify what sets Commonwealth Commercial Partners apart from its peers.
A couple of key themes emerged.
For one, trust in the commercial real estate industry is hard to come by. For another, high-quality, personal service is becoming harder and harder to find.
Commonwealth Commercial Partners thrives in both categories.
Where it needed a push was getting over its modesty in boasting, or even sharing, about its expertise across its business lines.
With Simko Creative, we introduced a new brand identity for Commonwealth Commercial Partners that enables the firm to highlight its numerous lines of service as one integrated platform. It also includes a new website that unifies its offerings – from property management and sales/leasing to lodging and land/farm/forestry – at CommonwealthCommercial.com.
Leading with “The relationship is the deal,” the site leverages storytelling to help Commonwealth clearly and concisely share what makes it different, along with its values, service lines, and its conviction to do right by its clients and partners. Commonwealth blends its expertise across service lines with a knack for establishing long-term relationships built on trust and professionalism.
As it celebrates its 30th anniversary, unifying Commonwealth’s brands under one distinct name positions the company for decades of growth.
