General Electric (GE) & Brand Portfolio Management

Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of conglomerate, General Electric, into three separate brands.

Beer & Brands
Cold Take #20
May 21, 2024


00:00 Intro to Cold Takes

00:21 General Electric's Split Into Three Separate Brands

00:56 Business Strategy Story

03:56 Brand Strategy Story

07:10 The Takeaways

Beer and Brands podcast
About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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