Is Geese one of the most exciting bands in rock right now — or did we all just get played?
In this episode of Beer & Brands, Matt Williams and Kelly O'Keefe are joined by Brand Federation senior strategist Andrew Allen (a.k.a. the youth) to break down the Geese psyop controversy. After its SNL debut, an article exposed that the band's label had reportedly used a marketing firm called Chaotic Good to manipulate social media algorithms through "trend simulation" — flooding TikTok with manufactured opinions to game the feed.
So what does that mean for marketing? For trust? For the platforms themselves? And is any of this actually new — or just payola with a better Wi-Fi connection?
The team digs into the ethics of manufactured buzz, the uncomfortable line between authentic marketing and psychological manipulation, and what happens when consumers stop trusting the feed entirely.
