Boeing & Crisis Brand Management

Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.

Beer & Brands
Cold Take #19
May 21, 2024


00:00 Intro to Cold Take Episode

00:15 What's Happening with Boeing

00:48 Question from Boeing's "New CEO"

01:40 Case Study: Steve Jobs Coming Back to Apple

02:17 Advice to New CEO on Bringing Boeing's Brand Back

06:57 Case Study: J&J Pulling Tylenol Off the Shelves

08:32 The Takeaway

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About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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