Boeing & Crisis Brand Management

Kelly O'Keefe and Matt Williams navigate crisis brand management with the "new CEO" of Boeing.

Beer & Brands

Cold Take

January 23, 2025

Timestamps:

‍00:00 Intro to Cold Take Episode

‍00:15 What's Happening with Boeing

‍00:48 Question from Boeing's "New CEO"

‍01:40 Case Study: Steve Jobs Coming Back to Apple

‍02:17 Advice to New CEO on Bringing Boeing's Brand Back

‍06:57 Case Study: J&J Pulling Tylenol Off the Shelves

‍08:32 The Takeaway

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
‍

More Beer & Brands

View All

Episode 30

Beers & Brands

Beer & Brands: Harris/Axios Brand Reputation Rankings

Matt Williams and Kelly O’Keefe discuss the Harris/Axios reputation poll, which ranks 100 brands by positive and negative reputation.

Episode 29

Beers & Brands

Is Marketing a Psyop?

Matt Williams and Kelly O'Keefe are joined by Brand Federation senior strategist Andrew Allen (a.k.a. the youth) to break down the Geese psyop controversy.

Episode 28

Beers & Brands

Cross-Border Collaboration

Cross-border collaboration isn't just a trending business concept: it reflects a deeper shift in how work gets done.

Episode 27

Beers & Brands

ICYMI: Brands That Made Noise in 2025, The Naughty & Nice List

Join Brand Federation for its annual recap of the naughtiest – and the nicest brands out there.

Cold Take

Beers & Brands

Brands & The Political Vortex

Kelly and Matt (Managing Partners at Brand Federation) talk about brand conviction as a way to manage your brand in a challenging political environment.

Episode 26

Beers & Brands

2024 Naughty & Nice List for Brands

Join BF for a 2024 brand recap of ones with dissonance on what they're known for, ones who have done some really great work, and ones to watch next year.