Brands & Trust

A Gallup Report on confidence in US institutions spurs a hefty discussion by Kelly O'Keefe and Matt Williams on the currency of brands: trust.

Beer & Brands
Cold Take #24
July 9, 2024


00:00 Intro to Cold Takes

00:24 Brands & Trust

01:06 Gallup Report on Confidence in Institutions

02:43 Branding Implications

05:44 John Stewart Discussion on Corporate DEI Programs

07:16 Case Studies: Volkswagen & Well Fargo

09:55 The Takeaway

Beer and Brands podcast
About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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