Making the Brand Argument with Senior Leaders

Kelly and Matt visit Richmond’s Castleburg Brewery to share practical advice with marketing leaders who face branding skepticism from senior executives.

Beer & Brands

Episode 8

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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Episode 23

Beers & Brands

Speaking Brands and Marketing with a Chief Financial Officer (CFO)

Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.

Cold Take #5

Beers & Brands

Smucker's & The $5.6 Billion Hostess Acquisition

Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.

Cold Take #4

Beers & Brands

Smucker's & Core Weeks

Rian Chandler-Dovis shared her cold take this week on return-to-office policies and a new Gallup report on remote work.

Cold Take #3

Beers & Brands

WeWork & Mutant Brands

Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.

Cold Take #2

Beers & Brands

Airbnb & Maui Wildfires

Kelly O'Keefe shares his "cold" take on a brand's response to wildfires in Maui, Airbnb.

Episode 22

Beers & Brands

Zooming in on Remote Work

Rian Chandler-Dovis joins Kelly and Matt to discuss her podcast, remote work, and a video conferencing platform,