Making the Brand Argument with Senior Leaders

Kelly and Matt visit Richmond’s Castleburg Brewery to share practical advice with marketing leaders who face branding skepticism from senior executives.

Episode 8

May 21, 2024

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
‍

More Beer & Brands

View All

Cold Take

Beers & Brands

Brands & The Political Vortex

Kelly and Matt (Managing Partners at Brand Federation) talk about brand conviction as a way to manage your brand in a challenging political environment.

Episode 26

Beers & Brands

2024 Naughty & Nice List for Brands

Join BF for a 2024 brand recap of ones with dissonance on what they're known for, ones who have done some really great work, and ones to watch next year.

Cold Take

Beers & Brands

Omnicom & IPG

Matt Williams talks about the big news in the advertising industry earlier this week: the merger of two big holding companies, Omnicom and Interpublic.

Cold Take

Beers & Brands

Starbucks, Nike, & Getting Brands Back to Their Core

Matt Williams applauds the first moves of the new CEOs at Starbucks and Nike: focusing on getting their brands back to their core.

Cold Take

Beers & Brands

Brands & The New CEO Effect

Matt Williams and Rian Chandler-Dovis discuss the branding implications of the latest trend in the C-suite: new external CEOs coming in.

Episode #25

Beers & Brands

Brand Winners & Losers of the Summer Games

This special edition of Beer & Brands harkens back to our first episode: the brand winners and losers of the Summer Games.