Anheuser-Busch & Dylan Mulvaney

Kelly and Matt share their "cold" take on Anheuser-Busch's partnership with Dylan Mulvaney, the reactions it got, and how the brand responded.

Beer & Brands

Cold Take #1

Beer of the Cold Take

Miller Lite (Molson Coors)

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Overview

00:00 | Intro to Cold Take

00:20 | Context around the Anheuser-Busch & Dylan Mulvaney situation

01:27 | The Lesson for Brands

05:59 | Beer of the Cold Take

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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