Miller Lite (Molson Coors)
00:00 | Intro to Cold Take
00:20 | Context around the Anheuser-Busch & Dylan Mulvaney situation
01:27 | The Lesson for Brands
05:59 | Beer of the Cold Take
Ron Carey joins Kelly and Matt to talk about the effective of use content marketing, the impact of AI on content and brand, and Tilt Creative + Production.
Kelly and Matt welcome Erin Bishop this month to discuss why research is essential, how it’s done, and what it means for brands.
Kelly and Matt discuss the concept of lean branding, how startups can start building a brand, and this month's winners and losers.
Dave Muhlenfeld, co-founder of English Major LLC, discusses the creative process and plays a juicy jingle about the jingle that inspired his career.
Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.
Kelly and Matt made their lists and they've checked them twice. They're gonna tell you about the CEOs and brands that have been naughty and nice.