Brands take some notes! In our latest Cold Take, Ashley Devereux, a brand strategist at Brand Federation, highlights three lessons for brands from Taylor Swift's Eras Tour.
00:00 Taylor Swift's Eras Tour
01:00 Three Takeways for Brands
Ashley Devereux is a brand strategist at Brand Federation.
In response to a recent McKinsey study, Matt Williams identifies reasons why there's a gap between CEOs and their CMOs and how to bridge the gap.
Matt explains how Garth Brooks shows Bud Light why it's better for brands to stand up for their convictions, not abandon them.
Matt Williams and Kelly O'Keefe discuss some lessons from a national book retailer's new brand plan.
Kelly O'Keefe discusses an important lesson for brands to admit their mistakes with an example of an airline that met some unintended brand turbulence.
Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.