00:00 Intro to Cold Takes
00:16 Track & Field
00:28 Bandit Running & the Unsponsored Project
02:02 Levels of Greatness with Bandit's Brand Activation
03:10 The Takeaway
Matt Williams and Kelly O’Keefe discuss the Harris/Axios reputation poll, which ranks 100 brands by positive and negative reputation.
Matt Williams and Kelly O'Keefe are joined by Brand Federation senior strategist Andrew Allen (a.k.a. the youth) to break down the Geese psyop controversy.
Cross-border collaboration isn't just a trending business concept: it reflects a deeper shift in how work gets done.
Join Brand Federation for its annual recap of the naughtiest – and the nicest brands out there.
Kelly and Matt (Managing Partners at Brand Federation) talk about brand conviction as a way to manage your brand in a challenging political environment.
Join BF for a 2024 brand recap of ones with dissonance on what they're known for, ones who have done some really great work, and ones to watch next year.
