Bandit Running & 2024 US Olympic Trials Track and Field

Bandit Running shares an important lesson for any challenger brand from the 2024 US Olympic Trials Track and Field.

Beer & Brands
Cold Take #24
June 26, 2024


00:00 Intro to Cold Takes

00:16 2024 Olympic Trials Track & Field

00:28 Bandit Running & the Unsponsored Project

02:02 Levels of Greatness with Bandit's Brand Activation

03:10 The Takeaway

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About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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