On this episode of Beer & Brands, Kelly and Matt grab a beer with David Muhlenfeld (Creative Director & Co-Founder at English Major LLC) at Kindred Spirit in Richmond, VA to go over how brand consultancies work with a creative partner, his background writing brand melodies, and the winners and losers of Super Bowl LVII.
Kindred Spirit Brewing (Richmond, VA)
Czech In Hand: Pilsner
Frequency Modulation: IPA
Four Monks: Belgian Quadrupel
Dave shares what it's like working with brand strategists as a creative partner.
Dave goes over what brand melodies are and busts out the guitar to sing a song about his favorite one.
The trio discuss Super Bowl winners and losers and why high-profile stunts are tricky. If brands aren’t careful, stunts won’t yield much beyond "Gronk kicking a field goal."
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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Kelly and Matt discuss the concept of lean branding, how startups can start building a brand, and this month's winners and losers.
Dave Muhlenfeld, co-founder of English Major LLC, discusses the creative process and plays a juicy jingle about the jingle that inspired his career.
Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.
Kelly and Matt made their lists and they've checked them twice. They're gonna tell you about the CEOs and brands that have been naughty and nice.
Kelly and Matt chat with Laura Bowser (Managing Director of the Human Capital practice at Fahrenheit Advisors) about brands and culture.