Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.
Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.
Rian Chandler-Dovis shared her cold take this week on return-to-office policies and a new Gallup report on remote work.
Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.
Kelly O'Keefe shares his "cold" take on a brand's response to wildfires in Maui, Airbnb.