Gap & Reinvigorating the Flagship Brand

Matt Williams breaks down Gap's reinvigoration in the wake of their quarterly earnings that saw growth in all of their brands for the first time in years.

Beer & Brands
Cold Take #23
June 24, 2024


00:00 Intro to Cold Takes

00:11 Shoutout to Grow

00:29 What's going on with the Gap

02:02 Brand Federation's Playbook

02:23 Oval 1: Brand Conviction

03:01 Oval 2: Culture

03:25 Oval 3: Experience

04:15 Oval 4: Communications

05:04 The Takeaway

Beer and Brands podcast
About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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