Gap & Reinvigorating the Flagship Brand

Matt Williams breaks down Gap's reinvigoration in the wake of their quarterly earnings that saw growth in all of their brands for the first time in years.

Beer & Brands

Cold Take

January 23, 2025

Timestamps:

‍00:00 Intro to Cold Takes

‍00:11 Shoutout to Grow

‍00:29 What's going on with the Gap

‍02:02 Brand Federation's Playbook

‍02:23 Oval 1: Brand Conviction

‍03:01 Oval 2: Culture

‍03:25 Oval 3: Experience

‍04:15 Oval 4: Communications

‍05:04 The Takeaway

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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