M&A Branding Considerations with Capital One & Discover Financial

In this Cold Take, Kelly O'Keefe and Matt Williams discuss the branding implications after the proposed acquisition of Discover by Capital One.

Beer & Brands
Cold Take #14
May 21, 2024

Branding after Mergers & Acquisitions (M&A)

From Walmart acquiring Vizio to Truist spinning off their insurance business, there has been a lot of mergers and acquisitions (M&A) activity going on in the first quarter of 2024.

However, the biggest one to date is the proposed acquisition of Discover Financial by Capital One.

In this Cold Take episode, Brand Federation Managing Partners, Kelly O'Keefe and Matt Williams, discuss branding after mergers and acquisitions by using the potential Capital One-Discover combination as an example.


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About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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