Organic vs Manufactured Buzz

Kelly O'Keefe and Matt Williams talked all about buzz ahead of the Super Bowl tomorrow in their latest Cold Take.

Beer & Brands
Cold Take #12
May 24, 2024


00:00 Intro to Cold Takes

00:16 Organic vs Manufactured Buzz

03:46 Elmo on X/Twitter

06:12 Tracy Chapman and Luke Combs at the Grammys

09:50 Larry David on the Today Show

11:43 Super Bowl Advertising 2024

18:33 Summary & Takeaway


Difference Between Organic and Manufactured Buzz

"There's buzz that happens on its own because somebody has an idea that catches on in popular culture. And then I think there's buzz that tends to be built to become buzz."

Matt Williams, Managing Partner at Brand Federation

Pre-Released Super Bowl Advertising

"To show [the ads] before the competition starts is like telling us who's going to win, and we know it's going to be Kansas City."

Kelly O'Keefe, Founding Partner at Brand Federation

Beer and Brands podcast
About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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