Organic vs Manufactured Buzz

Kelly O'Keefe and Matt Williams talked all about buzz ahead of the Super Bowl tomorrow in their latest Cold Take.

Beer & Brands

Cold Take

January 23, 2025

Timestamps:

‍00:00 Intro to Cold Takes

‍00:16 Organic vs Manufactured Buzz

‍03:46 Elmo on X/Twitter

‍06:12 Tracy Chapman and Luke Combs at the Grammys

‍09:50 Larry David on the Today Show

‍11:43 Super Bowl Advertising 2024

‍18:33 Summary & Takeaway

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Highlights:

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Difference Between Organic and Manufactured Buzz

"There's buzz that happens on its own because somebody has an idea that catches on in popular culture. And then I think there's buzz that tends to be built to become buzz."

– Matt Williams, Managing Partner at Brand Federation

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Pre-Released Super Bowl Advertising

"To show [the ads] before the competition starts is like telling us who's going to win, and we know it's going to be Kansas City."

– Kelly O'Keefe, Founding Partner at Brand Federation

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About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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