In response to a recent McKinsey study, Matt Williams identifies reasons why there's a gap between CEOs and their CMOs and how to bridge the gap.
00:12 McKinsey Study on CEOs and CMOs
00:36 How to Close the Gap Between CEOs and CMOs
01:35 1) Educate Your CEO
02:33 2) Connect Marketing Metrics to Business
04:16 The Takeaway
Matt explains how Garth Brooks shows Bud Light why it's better for brands to stand up for their convictions, not abandon them.
Matt Williams and Kelly O'Keefe discuss some lessons from a national book retailer's new brand plan.
Kelly O'Keefe discusses an important lesson for brands to admit their mistakes with an example of an airline that met some unintended brand turbulence.
Ashley Devereux, a brand strategist at Brand Federation, highlights three lessons brands can take from Taylor Swift's Eras Tour.
Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.