Bridging the Gap Between CEOs and Their CMOs

In response to a recent McKinsey study, Matt Williams identifies reasons why there's a gap between CEOs and their CMOs and how to bridge the gap.

Cold Take #10

November 15, 2023

In response to a recent McKinsey study, Matt Williams identifies reasons why there's a gap between CEOs and their CMOs and how to bridge the gap.

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Timestamps:

‍00:12 McKinsey Study on CEOs and CMOs

‍00:36 How to Close the Gap Between CEOs and CMOs

‍01:35 1) Educate Your CEO

‍02:33 2) Connect Marketing Metrics to Business

‍04:16 The Takeaway

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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