Kelly and Matt discuss the concept of lean branding, how startups can start building a brand, and this month's winners and losers.
Dave Muhlenfeld, co-founder of English Major LLC, discusses the creative process and plays a juicy jingle about the jingle that inspired his career.
Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.
Kelly and Matt made their lists and they've checked them twice. They're gonna tell you about the CEOs and brands that have been naughty and nice.
Kelly and Matt chat with Laura Bowser (Managing Director of the Human Capital practice at Fahrenheit Advisors) about brands and culture.
Kelly and Matt meet with Kevin Best (AVP, Marketing at VCU), and chat about marketing the brand of a university, the brand of football, and Richmond.
