Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing. Plus! The group gives a thumbs up on a recent acquisition by a jams and jellies brand.
Väsen Brewing Company (Richmond, VA)
00:20 | Matt introduces the special guest of the episode, Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors). In a past life, Keith was a chief financial officer. Today, he'll be sharing some insights with Kelly and Matt about the CFO's perspective on the role of branding and marketing for businesses.
01:49 | Keith spitballs what comes to mind when CFOs think of the word "brand" from logos to brands.
03:14 | A discussion on the common mistakes marketers make when presenting to CFOs leads the group to lay out some differences in perspective between marketing and finance.
04:28 | Return on Investment (ROI) is famously hard to calculate, but Keith brings up some helpful advice for marketers when talking with their CFO on this topic.
10:23 | Keith flags an important callout when presenting marketing budgets or initiatives to a CFO, financial risk management.
13:08 | The trio summarizes the three things for marketers to keep in mind when talking to a CFO from today's conversation.
15:52 | Kelly goes over three aspects of what makes a good acquisition for brands and gives the thumbs up on the recent transaction.
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