Väsen Brewing Company (Richmond, VA)
03:10 | Kelly sets up the conversation for the day with brand fires at Bud Light, Target, and Chic-fil-A.
05:36 | Kelly and Matt discuss the nuances of values and brand strategy and how they intersect as if in a Venn Diagram.
07:56 | Kelly shares some advice for brands who are coming under fire and how to stand up for their values.
09:12 | Kelly reflects on moments for brands when defending their values impacted the bottom line. Some case studies include Nike, Home Depot, Coca-Cola, John Deere.
13:33 | Matt highlights some advantages and ways brands can prepare to defend their values when threatened ahead of time.
15:45 | Kelly shares another case study for Coca-Cola where the CEO inspired great work for their brand that exemplified the company's values.
19:30 | Tony Giordano shares a story about a moment for the brand on Instagram and what's coming up for the brewery in the summer.
Kelly and Matt are joined by Keith Middleton (Co-Founder and Co-CEO at Fahrenheit Advisors) who shares insight into how CFOs see branding and marketing.
Kelly O'Keefe, Matt Williams, and Keith Middleton give their thumbs up on Smucker's acquisition of Hostess for $5.6 billion dollars.
Rian Chandler-Dovis shared her cold take this week on return-to-office policies and a new Gallup report on remote work.
Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.
Kelly O'Keefe shares his "cold" take on a brand's response to wildfires in Maui, Airbnb.