University Branding and Big Marketing Ideas

Kelly and Matt meet with Kevin Best (AVP, Marketing at VCU), and chat about marketing the brand of a university, the brand of football, and Richmond.

Episode 13

June 26, 2023

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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Starbucks, Nike, & Getting Brands Back to Their Core

Matt Williams applauds the first moves of the new CEOs at Starbucks and Nike: focusing on getting their brands back to their core.

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Brands & The New CEO Effect

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Brand Winners & Losers of the Summer Games

This special edition of Beer & Brands harkens back to our first episode: the brand winners and losers of the Summer Games.

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Bandit Running

Bandit Running shares an important lesson for any challenger brand.

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Brands & Trust

A Gallup Report on confidence in US institutions spurs a hefty discussion by Kelly O'Keefe and Matt Williams on the currency of brands: trust.