Unilever & Ben & Jerry's

Kelly O'Keefe and Rian Chandler-Dovis discuss the branding implications for conglomerate, Unilever, after recent news of spinning off Ben & Jerry's.

Beer & Brands
Cold Take #18
May 31, 2024


00:00 Intro to Cold Take Episode

00:12 Unilever & Ben & Jerry's

00:36 Unilever's Acquisition of Ben & Jerry's Case Study

01:58 Unilever Becoming More Purposeful

02:35 Possible Trend of Corporations Turning Their Back on Purpose

05:32 The Takeaways

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About Beer & Brands
Hoppy Conversations at Richmond's Best Craft Breweries
Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

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