In this Cold Take, Kelly O'Keefe and Matt Williams discuss the branding implications after the proposed acquisition of Discover by Capital One.
Kelly O'Keefe and Matt Williams talked all about Super Bowl LVIII Advertising: favorites, least favorites, and overall observations from the big game.
Kelly O'Keefe and Matt Williams talked all about buzz ahead of the Super Bowl tomorrow in their latest Cold Take.
Brand Federation's third annual Naughty & Nice List for Brands is here! Kelly O'Keefe and Matt Williams made their list and they've checked it twice.
In response to a recent McKinsey study, Matt Williams identifies reasons why there's a gap between CEOs and their CMOs and how to bridge the gap.