Isley Brewing Company (Richmond, VA)
00:29 | Mango Seltzer & American Pale Ale
01:54 | Ron Carey, Founder & CEO at Tilt Creative + Production
02:39 | Ron Carey shares what it means to do content marketing effectively and how content marketing is different from traditional advertising.
04:33 | Ron Carey warns of some pitfalls marketers can run into when going about content marketing. Matt Williams even shares a case study with Coca-Cola's first website during his time at The Martin Agency.
10:31 | Ron Carey outlines three key takeaways about content marketing for Marketing Directors.
11:49 | The trio discuss the elephant in the room -- will content and brands be winners or losers in the world of AI?
20:07 | Kelly O'Keefe has Ron Carey take a trip down memory lane on how his company, Tilt Creative + Production got started.
24:08 | Josh Stamps gives the 411 on what's happening at the brewery.
Kelly and Matt share their "cold" take on Anheuser-Busch's partnership with Dylan Mulvaney, the reactions it got, and how the brand responded.
Kelly and Matt welcome Erin Bishop this month to discuss why research is essential, how it’s done, and what it means for brands.
Kelly and Matt discuss the concept of lean branding, how startups can start building a brand, and this month's winners and losers.
Dave Muhlenfeld, co-founder of English Major LLC, discusses the creative process and plays a juicy jingle about the jingle that inspired his career.
Dr. Brian P. Brown, Ph.D. from VCU School of Business talks about the differences between B2C and B2B marketing and the power of brand in B2B settings.