Brand Strategy Fundamentals: Research

Kelly and Matt welcome Erin Bishop this month to discuss why research is essential, how it’s done, and what it means for brands.

Beer & Brands

Episode 19

June 26, 2023

Brewery of the Episode

Isley Brewing Company (Richmond, VA)

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Beer of the Episode

7 Melons: Hazy IPA

Summertime Kolsch

Non-Alcoholic Beer

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The Research Fundamental

Research is fundamental to the development of effective brand strategies. Kelly and Matt welcome Erin Bishop this month to discuss why it is essential, how it’s done, and what it means for brands.

Segment Topics:

Meet Erin Bishop
The Role of Research in Effective Brand Strategy
How the Most Innovative Brands do Research
Additional Research Activities to Uplevel Organizations

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Brand Winners and Losers

Brand Winner: Women's Sports

Investment and audiences are way up.

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Brand Loser: WE❤️NYC

An iconic brand faced some backlash that might've been prevented with some consumer insights research.

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Brand Winner: Pepsi

An insight-backed redesign makes a mature brand a winner this month.

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About Beer & Brands

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

Subscribe to us on YouTube to be notified whenever a new episode is released!

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About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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