WeWork & Mutant Brands

Matt Williams cites WeWork as an example of what happens when branding is used to cover for a crappy business.

Beer & Brands

Cold Take #3

August 25, 2023

Overview

‍00:00 Intro to Cold Takes

‍00:11 What's New About WeWork

‍00:40 Mutant Brands

About Beer & Brands

Hoppy Conversations at Richmond's Best Craft Breweries

Beer & Brands is Brand Federation's monthly podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.
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