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Richmond Times-Dispatch: Kelly O'Keefe is telling the story of America to a divided audience

TheRichmond Times-Dispatch connected with Kelly on a snowy RVA day to talk about his story, our work, and Kelly's morning routine (yep, that's there, too)

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Feb 18

Rian Chandler-Dovis On Mastering Organizational Brand Strategy: Exact Podcast

In today’s competitive market, understanding the essence of your brand is crucial for long-term success.

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Jan 26

The MikeyG Podcast Experience: 27 Years of Building Iconic Brands and What Most CEO's Don't Tell You.

The Mikey G Podcast isn’t just a show - it’s a space for founders to be seen. In a digital world full of noise, Mikey goes deeper.

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Nov 26

WRIC ABC 8News, Lift Off: Kelly O'Keefe with Brand Federation

CEO of Brand Federation, Kelly O'Keefe discusses brands and startups with Nate Nottingham.

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Nov 20

Local Impact Outweighs National Causes When It Comes to Nonprofit Fundraising

Voices for Good, a report commissioned by brand consultancy Brand Federation, surveyed recent donors across the United States.

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Dec 23

On Brand Podcast: Naughty & Nice List for Brands 2024

Matt Williams shares the fourth annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

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Sep 16

Earl Cox: Provocateur, Champion, and Friend

With the passing of Earl Cox, the marketing business lost a pioneer, and everyone at Brand Federation lost much more.

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Jul 24

Business Insider: 'Emotional blackmail': How Duolingo manipulates its 31 million users

Matt Williams makes a case for brand personalities with Duolingo's owl and Geico's gecko.

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Jun 27

Matt Williams Delivers Keynote at InUnison's InnovateLocal

Matt Williams delivered the keynote presentation in the second edition of InUnison's InnovateLocal, an immersive day of creativity and inspiration!

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Apr 24

Brand Federation Sponsors VCU Brandcenter's Recruiter Session 2024

Brand Federation is a proud sponsor for the 2024 Recruiter Session at VCU Brandcenter.

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Mar 14

Teaming Up Podcast: Igniting Innovation with Kelly O'Keefe

Kelly O'Keefe sits down with Jon Newman from The Hodges Partnership for a conversation on sparking innovation at organizations.

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Dec 26

On Brand Podcast: Naughty & Nice List for Brands 2023

Matt Williams shares the third annual Naughty & Nice List for Brands on a special holiday episode of the On Brand podcast with Nick Westergaard.

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Dec 5

Beyond Profit Podcast: Defending Values with Convictions

Kelly O'Keefe discussed the importance of defending values with conviction on a recent episode of the Beyond Profit podcast with host, Ken Beaulieu.

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Aug 16

CNBC: A 117-Year-Old Steel Maker's Transformational Rebrand

Brand Federation led Schnitzer Steel, a 117-year-old steel maker, to a transformational rebrand and future.

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Jun 6

Sports Business Journal: Rebrand the Washington Commanders

Kelly O'Keefe makes the case for why the Washington Commanders' new owners should rebrand the NFL franchise.

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May 25

Newsweek: Target Pulling Pride Items 'Looks Like a Retreat'

Kelly O’Keefe continues his conversation with Newsweek about brand backlash with his take on the controversy at Target over Pride items.

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May 22

The Huddle: Podcast on Workplace Evolution and the Lives it Benefits

Rian Chandler-Dovis connects with industry professionals to explore their lives and discuss how the changing face of work is impacting their careers.

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May 18

Newsweek: Miller Lite's response to backlash versus Bud Light's

Brand Federation CEO Kelly O’Keefe talks to Newsweek about Bud Light’s and Miller Lite’s markedly different reactions to customer backlash.

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May 10

New York Times: Building a Better Colonial Williamsburg

Brand Federation is extremely proud to work with the Colonial Williamsburg Foundation on telling the historical capital’s story.

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Feb 10

Associated Press: Kelly O'Keefe on Super Bowl LVII

Kelly O'Keefe tells The Associated Press that brands will keep it light during Super Bowl LVII ahead of the big game.

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Aug 28

New York Times: Kelly O'Keefe on Polestar's Brand Journey

The New York Times quotes Kelly O’Keefe in a story about Polestar’s journey from a Volvo sub-brand to an independent manufacturer of electric vehicles.

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Jun 10

NPR Planet Money: Matt Williams on Insurance Brand Mascots

Matt Williams shares an eyewitness account of the origins of the epic, ongoing battle between the GEICO Gecko and other insurance brand mascots.

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Mar 8

Forbes: Kelly O'Keefe on Sustainability Branding

Kelly O’Keefe talks about how brands have a responsibility to engage in the fight against climate change - and an enormous business opportunity.

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Feb 12

Associated Press: Kelly O'Keefe on Super Bowl LVI

As the nation recovers from pandemic, economic, and other anxieties, O’Keefe predicted a “Ted Lasso Super Bowl” during commercial breaks.

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Oct 10

Washington Post: Virginia changes names of multiple community colleges amid racial reckoning

Brand Federation renamed three Virginia community colleges named for enslavers, John Tyler, Lord Fairfax, and Thomas Nelson Community Colleges.

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Jul 30

Forbes: Kelly O'Keefe on Brand Drivers

Kelly O’Keefe discusses the role technology, organizational culture, economic opportunity, innovation and accountability play in moving brands forward.

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Nov 9